Review-The New Rules of Marketing & PR

by David Meerman Scott

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Recommended

A must read for anyone trying to market a company…if they can’t afford Super Bowl ads!
Spend fewer resources, get better results…I liked this book. A lot! Old world marketing included deliverables, mindshare and the opportunity to spend lots of money. In the old world of marketing we spent lots of time promoting our company directly. David Meerman Scott outlines the paradigm shift that has created the new rules of viral marketing. We’ll spend less time selling, and more effort on informing our current and potential clients. Using the new rules of Marketing and PR:  if we do our job well, others will take up our cause on our behalf.